Midtown - Give It Up

About "Give It Up"

Forget What You Know is the third studio album by American rock band Midtown. Following the release of Living Well Is the Best Revenge (2002), MCA was merged into Geffen Records, and the band was not picked up by the latter label. The group spent time writing on their next album and following a meeting with Butch Walker, moved to Atlanta, Georgia, to start recording the new material. Walker headed the producing helm and Forget What You Know was recorded in late 2003 at Ruby Red Studios. The album is classified as an emo and pop punk release; its songs were compared with those of Division of Laura Lee, Recover and Jimmy Eat World.

The release of Forget What You Know was announced in April 2004 and the band embarked on a US tour, during which "Give It Up" was released as a single, and a music video for the song was released after the tour finished. Forget What You Know was released on June 29, 2004, through Columbia Records; it reached number 109 on the Billboard 200 and "Give It Up" peaked at number 32 on the Alternative Songs radio chart. Music critics gave the album a mixed reception with some complimenting its energy and sound, and others finding it average. Midtown went on two other US tours and performed shows in Australia and the UK, and embarked upon another US tour in late 2004. A music video for "Empty Like the Ocean" was released in March 2005 and a headlining US tour and a stint on the Warped Tour followed.